• Respect (for riders, general public and the beautiful land we are able to enjoy while aboard two wheels).
  • Willingness to be there for your crew and other riders that may need support. 
  • Appreciation for your machine and the joy it brings to you.
  • Pursuit of new experiences & adventure.
  • Continuous effort to improve your riding abilities & tackle new challenges.
  • The genuine effort to go on good rides with great friends.
  • True enthusiasm for the community that makes up and has built dual sport, adventure, enduro & all related categories of riding.