- Respect (for riders, general public and the beautiful land we are able to enjoy while aboard two wheels).
- Willingness to be there for your crew and other riders that may need support.
- Appreciation for your machine and the joy it brings to you.
- Pursuit of new experiences & adventure.
- Continuous effort to improve your riding abilities & tackle new challenges.
- The genuine effort to go on good rides with great friends.
- True enthusiasm for the community that makes up and has built dual sport, adventure, enduro & all related categories of riding.